In light of the coronavirus pandemic, Amazon seems more
untouchable than ever - in 2020 alone, it reported a 38% increase
in annual revenue to an incredible $386 billion.
And while the eCommerce industry in general has seen a similar
overall boom, how can SMEs compete in the SERPs with companies that
seem to have an endless supply of money and resources?
Our answer: with the right strategy.
In our second #Blinktank webinar, Blink SEO's Managing Director
Sam Wright and our Senior Account Manager Tabby Farrar, with the
help of special guests Bridget Loulie and Sarkis Salleh from
eCommerce agency ITQ Digital, will dive into how small- and
medium-sized eCommerce businesses can rank for highly competitive
keywords by not just implementing effective SEO campaigns but by
gaining a deeper understanding of their audience.
Together, our hosts will examine how positioning and audience
research can impact rankings, and how you can use this information
to attract new customers, deliver a better experience and
ultimately increase sales.
We'll also take a closer look at DTC businesses that have
successfully managed to outrank Amazon and other industry-leading
names, breaking down what exactly helped achieve this and how other
businesses can see similar results.
- Brand positioning and customer pain points
- Understanding the competitive landscape
- Content strategy and messaging
- Product and category page optimisation
- User experience and buyer journeys
At the end, our hosts will hold a Q&A where participants can
ask questions about their own businesses and pick up tactics to
start building their own strategy toward outranking big-name
Make sure you don't miss out and reserve your spot now!
Wednesday, August 18, 2021
Time: 1pm BST